Hey you — yes, you.
I’m so glad you’re here.
My name is Afridha, and just a short while ago, I launched a small brand called MUMZZY — a name deeply rooted in my motherhood journey. It was created to support women like me: new mothers seeking modestwear that made us feel confident, comfortable, and seen in our most vulnerable, powerful season of life.
But as I began pouring love into MUMZZY, something unexpected happened.
I realized I wasn’t just designing for mothers.
I was designing for her — the woman before motherhood, the woman after, the woman who may never be a mother but walks through life with quiet strength and unwavering grace.
The vision began to grow beyond the name.
And I knew in my heart… it was time to grow with it.
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🌿 And so, AYARA was born.
AYARA is not a replacement. It’s an evolution.
It holds the soul of MUMZZY — with its softness, its sincerity, its purpose — but opens the door wider.
Wider for women in all seasons of life.
Wider for designs that honour not just modesty, but movement.
Wider for those who’ve been waiting for style that speaks to both their values and their individuality.
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AYARA means something precious — and to me, that’s what every woman is.
Precious. Intentional. Enough.
Our signature MUMZZY Flowwear will continue to live on as part of AYARA, serving the mothers, the nurturers, and the women who do it all — quietly, beautifully.
But our heart now beats louder.
AYARA is for you, in whatever chapter you’re in.
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Thank you for being part of this journey.
Whether you’ve been here since the early MUMZZY days or you’re discovering us now — I’m honored to walk this path with you.
AYARA — For Her. With Intention.
With all my love,
Afridha
Founder of AYARA